How is paid branding different from website styling?
Ordinary website styling adapts supplied brand assets into the site’s colors, typography, spacing, and layouts. A branding project creates or refines the underlying logo and visual identity, with the package’s separate discovery, revisions, and deliverables. Branding is optional and is not included in the website subscription.
Can I buy branding without a website?
Yes. Brand Refresh is $750 and Brand Identity is $2,000 as standalone, one-time projects. Brand Applications are quoted separately. You do not need a CCP website subscription.
How does the $500 website bundle discount work?
Purchase either branding package alongside an eligible CCP managed website plan. Brand Refresh becomes $250; Brand Identity becomes $1,500. It is one flat, one-time project discount, not a monthly credit, and it cannot be combined with other branding discounts. Website plans remain $250/month with a 12-month commitment or $199/month with a 36-month commitment, with no upfront website design fee. Eligibility is confirmed in the proposal.
Which package fits an existing logo?
Choose Brand Refresh when one existing logo direction is usable and needs refinement and consistency. A new identity from scratch, multiple independent concepts, extensive illustration, or complex redraws fall outside Refresh. Brand Identity is the better starting point for a new direction or an inconsistent identity that needs replacing.
What counts as a revision round?
A round is one consolidated set of feedback from your team on the direction being developed. Brand Refresh includes one round; Brand Identity includes two rounds after its two initial concepts and selection of one direction. Additional concepts, new directions, or extra rounds are scoped and quoted separately before work begins.
What files will I receive?
Brand Refresh includes standard digital logo exports and a one-page visual style sheet. Brand Identity includes concise brand guidelines in PDF, with SVG/PDF and PNG/JPG deliverables where technically appropriate. The proposal confirms exact formats, lockups, and intended uses.
Who owns the final designs?
The client agreement defines rights in the final paid-for custom designs and when those rights transfer. Third-party fonts, stock assets, software, and other licensed materials remain subject to their own licenses. Rights to unused concepts and working files are addressed in the agreement. We confirm these details before work begins.
Are trademark services or production costs included?
No. Trademark searches, registration, and legal clearance are not included. Printing, fabrication, photography, and third-party licensing costs are separate. We agree any additional applications and costs before work begins.
